:root {
  --ink: #243a2e;
  --muted: #536157;
  --paper: #fafbf7;
  --line: #d1d9cc;
  --green: #e5eddb;
  --sans: -apple-system, BlinkMacSystemFont, 'Segoe UI', Arial, sans-serif;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 120px; -webkit-text-size-adjust: 100%; }
body { margin: 0; background: var(--paper); color: var(--ink); font: 17px/1.75 var(--sans); }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; cursor: pointer; border: 0; }
button, a { -webkit-tap-highlight-color: transparent; touch-action: manipulation; }
a:focus-visible, button:focus-visible { outline: 3px solid #466c32; outline-offset: 5px; }
img { display: block; max-width: 100%; }
h1, h2, h3, p, figure { margin: 0; }
h1, h2, h3 { font-weight: 700; line-height: 1.25; text-wrap: balance; }
h1 { font-size: clamp(38px, 4.2vw, 58px); letter-spacing: -1.4px; }
h2 { font-size: clamp(30px, 3vw, 42px); letter-spacing: -.8px; }
h3 { font-size: 23px; letter-spacing: -.2px; }
p { text-wrap: pretty; }
em { font-family: inherit; font-weight: inherit; font-style: normal; }
strong { font-weight: 700; }
.wrap { width: 100%; max-width: 1240px; padding-inline: 40px; margin-inline: auto; }
.section { padding-block: 80px; }
.eyebrow { font-size: 13px; letter-spacing: 1px; font-weight: 700; line-height: 1.6; }
.header {
  position: sticky; top: 0; z-index: 15; display: flex; align-items: center;
  justify-content: space-between; gap: 24px; min-height: 88px; padding: 16px 40px;
  background: #fafbf7f5; border-bottom: 1px solid var(--line); backdrop-filter: blur(12px);
}
.brand { display: inline-flex; align-items: center; gap: 8px; font-size: 32px; font-weight: 700; letter-spacing: -1.2px; line-height: 1; }
.brand svg { width: 32px; height: 32px; }
.brand-dot { color: #5d764c; }
.header nav { display: flex; align-items: center; gap: 8px; }
.header nav a { display: inline-flex; align-items: center; min-height: 44px; padding: 8px 11px; font-size: 15px; border-radius: 6px; white-space: nowrap; }
.header nav a:hover { background: var(--green); }
.header-period { display: flex; align-items: center; gap: 8px; white-space: nowrap; font-size: 14px; }
.live-dot { display: inline-block; width: 7px; height: 7px; background: #668750; border-radius: 50%; flex-shrink: 0; }
.reading-progress { position: fixed; top: 0; left: 0; width: 100%; height: 3px; background: #6d8856; z-index: 25; transform: scaleX(0); transform-origin: left; }
.skip-link { position: fixed; top: -100px; left: 12px; padding: 12px; background: var(--ink); color: white; z-index: 100; }
.skip-link:focus { top: 8px; }
.hero { display: grid; grid-template-columns: minmax(0,1.2fr) minmax(0,1fr); gap: 40px 60px; padding-top: 56px; padding-bottom: 30px; }
.hero-copy { align-self: center; }
.hero .eyebrow { display: flex; gap: 10px; align-items: center; margin-bottom: 20px; }
.small-line { width: 22px; height: 2px; background: var(--ink); flex-shrink: 0; }
.hero-description { margin-top: 24px; max-width: 55ch; color: var(--muted); font-size: 18px; }
.hero-period { display: flex; flex-direction: column; gap: 2px; margin-top: 24px; margin-bottom: 24px; }
.hero-period span { color: var(--muted); font-size: 14px; }
.hero-period strong { font-size: 17px; }
.button { display: inline-flex; min-height: 50px; align-items: center; justify-content: space-between; gap: 30px; padding: 12px 22px; border-radius: 7px; font-size: 16px; font-weight: 600; transition: background .2s; }
.button span { font-size: 24px; line-height: 1; }
.dark { color: white; background: var(--ink); }
.dark:hover { background: #3b5541; }
.hero-visual { position: relative; align-self: center; padding-right: 14px; }
.photo-frame { height: 440px; overflow: hidden; position: relative; border-radius: 100px 100px 12px 12px; background: #aebba0; }
.photo-frame > img { position: absolute; width: 136%; max-width: none; height: auto; left: -18%; top: -90px; }
.photo-shade { position: absolute; inset: 0; background: linear-gradient(transparent 65%,#152b2799); }
.photo-label { position: absolute; bottom: 20px; left: 22px; color: white; font-size: 12px; letter-spacing: 1px; }
.hero-stamp { position: absolute; right: -8px; bottom: 72px; display: grid; grid-template-columns: 1fr auto; gap: 5px 12px; width: 188px; padding: 18px; border: 4px solid var(--paper); border-radius: 10px; background: var(--green); }
.hero-stamp strong { grid-column: 1; font-size: 48px; line-height: 1.1; }
.hero-stamp > span:last-child { grid-column: 1/-1; font-size: 15px; line-height: 1.5; }
.stamp-icon { grid-column: 2; grid-row: 1; font-size: 28px; }
.image-caption { display: flex; align-items: center; gap: 8px; font-size: 13px; margin-top: 14px; color: var(--muted); }
.hero-bottom { grid-column: 1/-1; border-top: 1px solid var(--line); display: flex; justify-content: space-between; align-items: center; gap: 20px; padding-top: 20px; font-size: 12px; letter-spacing: .5px; }
.hero-bottom > a { width: 44px; height: 44px; display: grid; place-items: center; border: 1px solid var(--line); border-radius: 50%; font-size: 22px; }
.section-heading { display: flex; justify-content: space-between; align-items: flex-end; gap: 40px; margin-bottom: 34px; }
.section-heading > div { min-width: 0; }
.section-heading .eyebrow { margin-bottom: 14px; }
.section-heading > p { color: var(--muted); max-width: 380px; font-size: 17px; }
.results { background: #edf1e6; }
.metric-grid { display: grid; grid-template-columns: repeat(4,minmax(0,1fr)); gap: 14px; }
.metric { display: flex; flex-direction: column; min-width: 0; padding: 24px 20px; background: white; border: 1px solid var(--line); border-radius: 10px; }
.metric-label { font-size: 16px; font-weight: 600; line-height: 1.5; }
.metric > strong { font-size: 37px; font-variant-numeric: tabular-nums; letter-spacing: -.8px; line-height: 1.2; margin: 20px 0 14px; white-space: nowrap; }
.metric strong small { font-size: 24px; }
.metric-foot { font-size: 14px; line-height: 1.6; color: var(--muted); }
.metric.accent { color: white; background: var(--ink); border-color: var(--ink); }
.metric.accent .metric-foot { color: #e0e9db; }
.metric-explanation { font-size: 14px; font-weight: 600; text-decoration: underline; text-underline-offset: 4px; display: flex; align-items: center; min-height: 44px; margin-top: 10px; }
.result-summary { display: grid; grid-template-columns: minmax(0,1fr) minmax(0,1fr); gap: 40px; padding: 28px 0; }
.result-summary > div { display: flex; align-items: flex-start; gap: 16px; }
.result-summary > div p { font-size: 16px; }
.outline-arrow { font-size: 30px; line-height: 1.3; }
.method-note { font-size: 14px; color: var(--muted); line-height: 1.75; }
.booking-note { display: flex; align-items: flex-start; gap: 24px; border-top: 1px solid #c7d1be; padding-top: 28px; }
.note-number { font-size: 52px; line-height: 1.1; font-weight: 700; }
.booking-note > div { min-width: 0; flex: 1; }
.booking-note h3 { font-size: 20px; margin-bottom: 10px; }
.booking-note p { font-size: 16px; color: var(--muted); }
.text-link { display: flex; align-items: center; min-height: 44px; align-self: center; gap: 12px; font-size: 15px; font-weight: 600; text-decoration: underline; text-underline-offset: 5px; }
.cost { border-bottom: 1px solid var(--line); }
.cost-intro { font-size: 18px; max-width: 78ch; }
.cost-formula { display: grid; grid-template-columns: minmax(0,1fr) auto minmax(0,1fr) auto minmax(0,1.2fr); align-items: center; gap: 20px; padding: 32px; margin: 30px 0; border: 1px solid #becdb2; border-radius: 10px; background: var(--green); }
.cost-formula > div { display: flex; flex-direction: column; gap: 8px; min-width: 0; }
.cost-formula strong { font-size: clamp(28px,3vw,38px); letter-spacing: -.7px; line-height: 1.2; white-space: nowrap; }
.cost-formula div > span { font-size: 15px; line-height: 1.5; }
.formula-sign { font-size: 28px; color: #526649; }
.formula-result strong { color: #25491d; }
.cost-context { max-width: 78ch; }
.cost-context h3 { margin-bottom: 14px; }
.cost-context p + p { margin-top: 14px; color: var(--muted); }
.cost-reasons { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 28px 40px; margin-top: 36px; }
.reason { padding-top: 24px; border-top: 1px solid var(--line); }
.reason h3 { margin: 14px 0 12px; }
.reason p { font-size: 17px; color: var(--muted); }
.cost-verdict { margin-top: 36px; padding-top: 28px; border-top: 2px solid #9caf8e; max-width: 85ch; }
.cost-verdict p { margin-top: 15px; }
.cost-verdict p + p { color: var(--muted); }
.journey { display: grid; grid-template-columns: repeat(4,minmax(0,1fr)); gap: 24px; margin: 40px 0; position: relative; }
.journey::before { content: ''; height: 1px; background: #afc09f; position: absolute; top: 23px; left: 25px; right: 25px; }
.journey article { position: relative; min-width: 0; }
.step-number { display: grid; place-items: center; width: 46px; height: 46px; border: 1px solid #afc09f; border-radius: 50%; font-size: 15px; font-weight: 600; background: var(--paper); position: relative; }
.journey article:last-child .step-number { color: white; background: var(--ink); }
.journey h3 { margin: 20px 0 10px; font-size: 22px; }
.journey p { font-size: 16px; color: var(--muted); }
.step-detail { display: block; font-size: 15px; font-weight: 600; color: #416035; margin-top: 14px; }
.strategy-comparison { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 40px; border-top: 1px solid var(--line); padding-top: 32px; }
.strategy-comparison h3 { margin: 18px 0 14px; }
.strategy-comparison p { font-size: 17px; color: var(--muted); }
.status-tag { display: inline-block; max-width: 100%; border-radius: 5px; padding: 6px 10px; font-size: 12px; font-weight: 700; letter-spacing: .4px; line-height: 1.7; background: #e4ecd9; color: #364a2c; }
.status-tag.muted { background: #f0e9d8; color: #68512a; }
.audience { background: var(--ink); color: white; }
.audience-layout { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 60px; }
.audience .eyebrow { color: #d4e6c5; margin-bottom: 20px; }
.audience-intro > p { margin-top: 24px; color: #e1e8dc; font-size: 17px; }
.audience-tags { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 24px; }
.audience-tags span { border: 1px solid #839879; border-radius: 30px; padding: 7px 13px; font-size: 15px; }
.motives article { display: flex; align-items: flex-start; gap: 18px; padding: 24px 0; border-bottom: 1px solid #64775d; }
.motives article:first-child { padding-top: 0; }
.motives article > span { font-size: 14px; margin-top: 4px; color: #d4e6c5; }
.motives article > span:last-child { margin-left: auto; font-size: 23px; }
.motives h3 { font-size: 23px; }
.motives p { font-size: 16px; color: #e1e8dc; margin-top: 10px; }
.audience-conclusion { display: flex; align-items: center; gap: 35px; padding-top: 28px; margin-top: 45px; border-top: 1px solid #64775d; }
.audience-conclusion > span { font-size: 15px; color: #d4e6c5; }
.audience-conclusion p { font-size: 18px; }
.audience-conclusion i { font-style: normal; margin: 0 8px; }
.creative-grid { display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); gap: 24px; }
.creative-button { display: block; width: 100%; height: 455px; padding: 0; overflow: hidden; position: relative; border: 1px solid var(--line); border-radius: 10px; background: #e9eee2; }
.creative-button > img { width: 100%; height: 100%; object-fit: contain; transition: transform .25s; }
.creative-button:hover > img { transform: scale(1.02); }
.zoom-label { position: absolute; bottom: 16px; left: 50%; transform: translateX(-50%); background: var(--paper); padding: 10px 15px; border: 1px solid var(--line); border-radius: 30px; font-size: 14px; font-weight: 600; white-space: nowrap; }
.creative figcaption { padding: 20px 0; }
.creative figcaption > span { font-size: 12px; color: var(--muted); font-weight: 600; line-height: 1.7; }
.creative h3 { font-size: 23px; margin-top: 12px; }
.creative-takeaway { display: grid; grid-template-columns: 240px minmax(0,1fr); gap: 28px; padding-top: 28px; border-top: 1px solid var(--line); margin-top: 20px; }
.creative-takeaway h3 { font-size: 21px; }
.creative-takeaway > div { display: flex; flex-wrap: wrap; gap: 10px; }
.creative-takeaway span { display: inline-block; padding: 7px 13px; font-size: 15px; border-radius: 20px; border: 1px solid var(--line); }
.community { background: #edf0e8; }
.community-layout { display: grid; grid-template-columns: minmax(0,1.4fr) minmax(0,.8fr); gap: 70px; align-items: center; }
.community .eyebrow { margin-bottom: 20px; }
.community-copy > p { font-size: 17px; color: var(--muted); margin-top: 24px; }
.community-copy h2 br { display: none; }
.community-stats { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 24px; margin-top: 32px; }
.community-stats > div { display: flex; flex-direction: column; gap: 7px; border-top: 1px solid #c6d0bd; padding-top: 18px; }
.community-stats > div:last-child { grid-column: 1/-1; }
.community-stats strong { font-size: 36px; line-height: 1.2; }
.community-stats span { font-size: 16px; }
.community-stats small { font-size: 14px; color: #615c50; line-height: 1.6; }
.community-stats .positive { color: #3a6230; }
.community-copy > p.source-note { font-size: 14px; line-height: 1.75; }
.analytics-image { display: block; position: relative; width: 100%; max-width: 360px; padding: 0; justify-self: center; background: #181818; border-radius: 10px; overflow: hidden; box-shadow: 0 8px 30px #182b1612; }
.analytics-image img { width: 100%; }
.analytics-image > span { display: block; padding: 12px 15px; font-size: 15px; font-weight: 600; background: var(--green); }
.growth-insight { display: flex; align-items: flex-start; gap: 28px; padding: 30px; margin-bottom: 36px; border-radius: 10px; background: #e5eddb; }
.insight-icon { font-size: 36px; color: #416035; line-height: 1.2; }
.growth-insight .eyebrow { font-size: 12px; color: #3e5831; }
.growth-insight h3 { margin: 14px 0; }
.growth-insight p { font-size: 17px; color: var(--muted); }
.roadmap { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 32px 40px; }
.roadmap article { display: grid; grid-template-columns: 34px minmax(0,1fr); gap: 12px 12px; padding-top: 24px; border-top: 1px solid var(--line); }
.roadmap article > span { grid-column: 1; font-size: 15px; font-weight: 600; color: #48663c; margin-top: 3px; }
.roadmap h3 { grid-column: 2; font-size: 23px; }
.roadmap p { grid-column: 2; font-size: 17px; color: var(--muted); }
.hero-boost-link { display: inline-flex; align-items: center; gap: 12px; margin-top: 20px; padding: 13px 16px; max-width: 54ch; border: 1px solid #c3d3b2; border-radius: 7px; background: var(--green); font-size: 15px; font-weight: 600; line-height: 1.5; }
.hero-boost-link span { font-size: 20px; line-height: 1; }
.boost { background: var(--ink); color: white; }
.boost .section-heading .eyebrow { color: #f4d9a6; }
.boost .section-heading > p { color: #e1e8dc; max-width: 430px; }
.boost-grid { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 34px 40px; }
.boost-grid article { display: grid; grid-template-columns: 34px minmax(0,1fr); gap: 12px; padding-top: 24px; border-top: 1px solid #64775d;align-content: start; }
.boost-grid article > span { grid-column: 1; margin-top: 3px; font-size: 15px; font-weight: 600; color: #f4d9a6; }
.boost-grid h3 { grid-column: 2; }
.boost-grid p { grid-column: 2; margin-top: 10px; font-size: 17px; color: #e1e8dc; }
.boost-quotes { grid-column: 2; display: flex; flex-wrap: wrap; gap: 8px; margin-top: 16px; }
.boost-quotes span { padding: 7px 13px; border: 1px solid #839879; border-radius: 30px; font-size: 14px; line-height: 1.4; }
.boost-foot { display: flex; align-items: flex-start; gap: 28px; margin-top: 45px; padding-top: 28px; border-top: 1px solid #64775d; }
.boost-foot p { font-size: 18px; max-width: 72ch; }
.closing { display: flex; justify-content: space-between; align-items: center; gap: 24px; margin-top: 45px; padding-top: 30px; border-top: 1px solid var(--line); }
.closing .eyebrow { font-size: 12px; color: var(--muted); }
.closing p { font-size: 24px; font-weight: 600; line-height: 1.6; margin-top: 14px; }
.closing > a { display: grid; place-items: center; width: 48px; height: 48px; flex-shrink: 0; border: 1px solid var(--line); border-radius: 50%; font-size: 26px; }
.footer { display: flex; justify-content: space-between; align-items: center; gap: 24px; padding-block: 28px; border-top: 1px solid var(--line); }
.footer .brand { font-size: 28px; }
.footer p { font-size: 14px; color: var(--muted); }
.print-button { display: flex; gap: 14px; align-items: center; min-height: 48px; padding: 10px 14px; background: var(--green); border-radius: 6px; font-size: 15px; font-weight: 600; }
.print-button span { font-size: 21px; }
.dialog-open { overflow: hidden; }
dialog { border: 0; padding: 0; width: min(720px,94vw); max-width: calc(100vw - 24px); max-height: 90vh; max-height: 90dvh; border-radius: 10px; background: var(--paper); color: var(--ink); overflow: auto; }
dialog::backdrop { background: #10241cea; }
.dialog-top { display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 14px 18px; background: var(--paper); border-bottom: 1px solid var(--line); position: sticky; top: 0; z-index: 1; }
.dialog-top h2 { font-size: 19px; letter-spacing: 0; text-wrap: wrap; }
.dialog-close { display: grid; place-items: center; width: 48px; height: 48px; flex-shrink: 0; border-radius: 50%; background: var(--green); font-size: 30px; }
#dialog-image { max-width: 100%; width: auto; height: auto; margin-inline: auto; }
.has-motion .reveal { opacity: 0; transform: translateY(10px); transition: opacity .35s var(--delay,0ms), transform .35s var(--delay,0ms); }
.has-motion .reveal.visible { opacity: 1; transform: translateY(0); }
@media (max-width: 1100px) {
  .header { padding-inline: 28px; gap: 14px; }
  .header-period { display: none; }
  .wrap { padding-inline: 28px; }
  .hero { gap: 34px; }
  .hero-description { font-size: 17px; }
  .photo-frame { height: 390px; }
  .photo-frame > img { top: -60px; }
  .metric-grid { grid-template-columns: repeat(2,minmax(0,1fr)); }
  .metric { padding: 24px; }
  .metric > strong { font-size: 42px; }
  .section-heading > p { max-width: 320px; }
  .booking-note { flex-wrap: wrap; }
  .booking-note > div { flex-basis: 75%; }
  .text-link { margin-left: 81px; }
  .journey { grid-template-columns: repeat(2,minmax(0,1fr)); gap: 32px; }
  .journey::before { display: none; }
  .journey article { padding-top: 20px; border-top: 1px solid var(--line); }
  .audience-layout { gap: 40px; }
  .audience-conclusion { display: block; }
  .audience-conclusion p { margin-top: 12px; }
  .creative-button { height: 380px; }
  .creative h3 { font-size: 21px; }
  .community-layout { gap: 40px; }
  .cost-formula { gap: 16px; padding: 28px; }
}
@media (max-width: 800px) {
  html { scroll-padding-top: 140px; }
  .header { display: grid; grid-template-columns: 1fr auto; gap: 8px 16px; min-height: 0; padding-block: 12px 0; }
  .header .brand { font-size: 28px; min-height: 36px; }
  .header-period { display: flex; grid-column: 2; grid-row: 1; font-size: 14px; }
  .header nav { grid-column: 1/-1; grid-row: 2; width: 100%; min-width: 0; overflow-x: auto; overscroll-behavior-x: contain; scrollbar-width: thin; padding-bottom: 7px; gap: 4px; }
  .header nav a { flex-shrink: 0; font-size: 15px; padding-inline: 10px; }
  .hero { grid-template-columns: minmax(0,1fr); padding-top: 36px; padding-bottom: 40px; }
  .hero-copy { max-width: 640px; }
  .hero h1 { max-width: 16ch; font-size: 44px; }
  .hero-visual, .hero-bottom { display: none; }
  .hero-description { max-width: 60ch; }
  .hero-period { flex-direction: row; flex-wrap: wrap; gap: 4px 14px; align-items: baseline; }
  .section { padding-block: 56px; }
  .section-heading { display: block; margin-bottom: 28px; }
  .section-heading > p { max-width: 65ch; margin-top: 18px; }
  .result-summary { grid-template-columns: minmax(0,1fr); gap: 20px; }
  .cost-intro { font-size: 17px; }
  .cost-formula { grid-template-columns: minmax(0,1fr) auto minmax(0,1fr); gap: 18px; }
  .cost-formula > .formula-sign:nth-child(4) { grid-column: 1/-1; justify-self: center; line-height: 1; }
  .formula-result { grid-column: 1/-1; text-align: center; padding-top: 8px; }
  .cost-formula > div:not(.formula-result) { text-align: center; }
  .cost-reasons { gap: 28px; }
  .strategy-comparison, .audience-layout, .community-layout { grid-template-columns: minmax(0,1fr); gap: 32px; }
  .boost-grid { grid-template-columns: minmax(0,1fr); gap: 30px; }
  .boost .section-heading > p { max-width: 65ch; }
  .boost-foot { gap: 18px; margin-top: 34px; }
  .boost-foot p { font-size: 17px; }
  .hero-boost-link { max-width: none; font-size: 14.5px; }
  .strategy-comparison article + article { padding-top: 28px; border-top: 1px solid var(--line); }
  .audience-intro > p { max-width: 65ch; }
  .creative-grid { grid-template-columns: minmax(0,1fr); gap: 32px; }
  .creative { width: 100%; max-width: 480px; margin-inline: auto; }
  .creative-button { height: 510px; }
  .creative h3 { font-size: 24px; }
  .creative h3 br { display: none; }
  .creative-takeaway { grid-template-columns: minmax(0,1fr); gap: 18px; }
  .community-stats > div:last-child { grid-column: auto; }
  .community-stats { grid-template-columns: repeat(3,minmax(0,1fr)); gap: 20px; }
  .analytics-image { max-width: 340px; }
  .roadmap { gap: 30px; }
  .growth-insight { padding: 26px; gap: 20px; }
  .footer { flex-wrap: wrap; }
  .footer p { flex: 1; }
}
@media (max-width: 600px) {
  body { font-size: 17px; line-height: 1.75; }
  .wrap { padding-inline: 20px; }
  .header { padding-inline: 20px; }
  .header .brand { font-size: 27px; }
  .header .brand svg { width: 27px; height: 27px; }
  .header-period { font-size: 13px; }
  .header nav a { font-size: 15px; }
  .hero { padding-top: 30px; padding-bottom: 36px; }
  .hero h1 { font-size: clamp(34px,9vw,42px); letter-spacing: -.7px; line-height: 1.2; }
  .hero .eyebrow { margin-bottom: 16px; }
  .eyebrow { font-size: 12px; letter-spacing: .6px; }
  .hero-description { margin-top: 18px; font-size: 17px; }
  .hero-period { margin-block: 20px; gap: 3px 12px; }
  .hero-period strong { font-size: 16px; }
  .hero-period span { font-size: 14px; }
  .button { width: 100%; font-size: 16px; }
  .section { padding-block: 44px; }
  h2 { font-size: 30px; line-height: 1.25; letter-spacing: -.5px; }
  h3 { font-size: 22px; line-height: 1.35; }
  .section-heading .eyebrow { margin-bottom: 12px; }
  .section-heading > p { font-size: 16px; margin-top: 16px; }
  .section-heading > p br { display: none; }
  .metric-grid { grid-template-columns: minmax(0,1fr); gap: 12px; }
  .metric { padding: 22px; }
  .metric-label { font-size: 17px; }
  .metric > strong { font-size: 40px; margin: 14px 0 10px; letter-spacing: -.8px; }
  .metric strong small { font-size: 26px; }
  .metric-foot { font-size: 15px; }
  .metric-explanation { font-size: 15px; }
  .result-summary { gap: 20px; padding-block: 26px; }
  .result-summary > div { gap: 12px; }
  .result-summary > div p { font-size: 16px; }
  .method-note { font-size: 14px; }
  .booking-note { display: grid; grid-template-columns: 48px minmax(0,1fr); gap: 12px; padding-top: 25px; }
  .note-number { font-size: 36px; margin-top: 3px; }
  .booking-note h3 { font-size: 20px; line-height: 1.4; }
  .booking-note p { font-size: 16px; }
  .text-link { grid-column: 1/-1; width: fit-content; margin: 8px 0 0; font-size: 15px; }
  .cost-formula { grid-template-columns: minmax(0,1fr); padding: 24px 20px; gap: 13px; margin-block: 26px; }
  .cost-formula > div { align-items: center; text-align: center; gap: 5px; }
  .cost-formula strong { font-size: 35px; }
  .cost-formula div > span { font-size: 15px; }
  .formula-sign { justify-self: center; font-size: 24px; line-height: 1; }
  .formula-result { padding-top: 3px; }
  .cost-reasons { grid-template-columns: minmax(0,1fr); gap: 24px; margin-top: 28px; }
  .reason { padding-top: 22px; }
  .reason p, .cost-context p, .cost-verdict p { font-size: 17px; }
  .cost-verdict { margin-top: 28px; padding-top: 24px; }
  .status-tag { font-size: 12px; letter-spacing: .2px; }
  .journey { grid-template-columns: minmax(0,1fr); gap: 24px; margin: 28px 0; }
  .journey article { display: grid; grid-template-columns: 44px minmax(0,1fr); gap: 8px 16px; padding-top: 22px; }
  .step-number { grid-column: 1; grid-row: 1/4; width: 40px; height: 40px; font-size: 14px; }
  .journey h3 { grid-column: 2; margin: 4px 0 0; font-size: 22px; }
  .journey p { grid-column: 2; font-size: 16px; }
  .step-detail { grid-column: 2; margin-top: 0; font-size: 15px; }
  .strategy-comparison { gap: 26px; padding-top: 24px; }
  .strategy-comparison h3 { font-size: 22px; margin: 16px 0 12px; }
  .audience-layout { gap: 30px; }
  .audience .eyebrow { margin-bottom: 16px; }
  .audience-intro > p { margin-top: 20px; }
  .audience-tags span { font-size: 14px; }
  .motives article { gap: 14px; padding-block: 22px; }
  .motives h3 { font-size: 22px; }
  .motives p { font-size: 16px; }
  .audience-conclusion { padding-top: 24px; margin-top: 30px; }
  .audience-conclusion p { font-size: 17px; }
  .creative-grid { gap: 26px; }
  .creative-button { height: min(135vw,530px); }
  .creative figcaption { padding-top: 18px; padding-bottom: 0; }
  .creative h3 { font-size: 22px; margin-top: 10px; }
  .creative figcaption > span { font-size: 12px; }
  .zoom-label { font-size: 14px; }
  .creative-takeaway { margin-top: 30px; padding-top: 24px; }
  .creative-takeaway span { font-size: 15px; }
  .community-stats { grid-template-columns: minmax(0,1fr); gap: 22px; margin-top: 28px; }
  .community-stats strong { font-size: 36px; }
  .community-stats small { font-size: 14px; }
  .analytics-image { max-width: 330px; }
  .growth-insight { display: block; padding: 23px; margin-bottom: 30px; }
  .insight-icon { display: none; }
  .growth-insight h3 { margin-block: 14px; font-size: 22px; }
  .growth-insight p { font-size: 17px; }
  .roadmap { grid-template-columns: minmax(0,1fr); gap: 26px; }
  .roadmap article { grid-template-columns: 28px minmax(0,1fr); gap: 10px 12px; padding-top: 22px; }
  .roadmap h3 { font-size: 22px; }
  .roadmap p { font-size: 17px; }
  .closing { align-items: flex-end; gap: 15px; margin-top: 34px; padding-top: 26px; }
  .closing p { font-size: 20px; line-height: 1.8; margin-top: 12px; }
  .closing .eyebrow { font-size: 12px; }
  .footer { display: grid; grid-template-columns: minmax(0,1fr); gap: 22px; padding-block: 25px; }
  .footer p { font-size: 14px; }
  .print-button { width: 100%; justify-content: space-between; font-size: 16px; }
  .dialog-top { gap: 12px; padding: 12px; }
  .dialog-top h2 { font-size: 17px; }
}
@media (max-width: 360px) {
  .wrap, .header { padding-inline: 16px; }
  .header-period { font-size: 12px; }
  .header .brand { font-size: 25px; }
  .metric { padding: 20px; }
  .metric > strong { font-size: 38px; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; animation: none !important; }
  .has-motion .reveal { opacity: 1; transform: none; }
}
@media print {
  @page { size: A4; margin: 14mm; }
  html { scroll-behavior: auto; }
  body { font-size: 11pt; background: white; }
  .header { position: static; min-height: 0; padding: 0 0 15px; background: white; display: block; }
  .skip-link, .header nav, .header-period, .reading-progress, .hero-visual, .hero-bottom, .button, .text-link, .print-button, .closing > a, .zoom-label, .metric-explanation, .hero-boost-link, dialog { display: none !important; }
  .wrap { padding-inline: 0; max-width: none; }
  .section { padding-block: 25px; background: white; color: var(--ink); }
  .hero { display: block; padding-block: 25px; }
  h1 { font-size: 30pt; }
  h2 { font-size: 23pt; }
  h3 { font-size: 16pt; }
  .hero-description, .section-heading > p, .cost-intro, .cost-context p, .reason p, .cost-verdict p, .strategy-comparison p, .audience-intro > p, .growth-insight p, .roadmap p { font-size: 11pt; }
  .section-heading { display: block; margin-bottom: 20px; }
  .section-heading > p { max-width: none; margin-top: 12px; }
  .hero-period { margin-block: 16px; }
  .metric-grid { grid-template-columns: repeat(2,minmax(0,1fr)); }
  .metric { padding: 18px; }
  .metric > strong { font-size: 30px; }
  .metric.accent { background: #e5eddb; color: var(--ink); }
  .metric.accent .metric-foot { color: var(--muted); }
  .result-summary { gap: 20px; padding-block: 20px; }
  .booking-note { padding-top: 20px; }
  .cost-formula { padding: 22px; margin-block: 22px; }
  .cost-formula strong { font-size: 28px; }
  .cost-reasons { gap: 24px; }
  .journey { gap: 20px; }
  .audience-intro > p, .audience .eyebrow, .audience-conclusion > span, .motives p, .motives article > span { color: var(--muted); }
  .boost-grid p, .boost .section-heading .eyebrow, .boost-grid article > span, .boost .section-heading > p { color: var(--muted); }
  .boost-grid article, .boost-foot { border-color: var(--line); }
  .boost-quotes span { border-color: var(--line); }
  .boost-grid p, .boost-foot p { font-size: 11pt; }
  .creative-button { height: 290px; }
  .creative-grid { gap: 18px; }
  .creative figcaption > span { font-size: 9pt; }
  .creative h3 { font-size: 15pt; }
  .creative-takeaway { grid-template-columns: 1fr; gap: 15px; }
  .community-layout { gap: 35px; }
  .community-copy > p { font-size: 11pt; }
  .community-stats { gap: 18px; }
  .community-stats strong { font-size: 29px; }
  .analytics-image { box-shadow: none; }
  .growth-insight { padding: 22px; }
  .roadmap h3 { font-size: 16pt; }
  .closing { margin-top: 28px; }
  .closing p { font-size: 18px; }
  .footer { padding-block: 20px; }
  .has-motion .reveal { opacity: 1 !important; transform: none !important; }
  h2, h3, .section-heading { break-after: avoid; }
  .metric-grid, .booking-note, .cost-formula, .reason, .cost-verdict, .journey article, .creative, .community-stats, .growth-insight, .roadmap article { break-inside: avoid; }
  * { -webkit-print-color-adjust: exact; print-color-adjust: exact; }
}

/* --- второй период: сравнение и четыре креатива --- */
.compare-table { border: 1px solid var(--line); border-radius: 10px; background: #fff; overflow: hidden; }
.compare-row { display: grid; grid-template-columns: 1.5fr 1fr 1fr 1.1fr; gap: 12px; align-items: center; padding: 16px 22px; border-top: 1px solid var(--line); }
.compare-row:first-child { border-top: 0; background: #f1f5ec; font-size: 12px; font-weight: 700; letter-spacing: .6px; color: var(--muted); text-transform: uppercase; }
.compare-row > span:first-child { font-weight: 600; min-width: 0; }
.compare-row .old { color: var(--muted); font-variant-numeric: tabular-nums; white-space: nowrap; }
.compare-row .new { font-weight: 700; font-size: 20px; font-variant-numeric: tabular-nums; white-space: nowrap; }
.compare-row .delta { font-size: 14px; color: var(--muted); line-height: 1.4; }
.compare-row.highlight { background: #e5eddb; }
.compare-row.highlight .delta { color: #3a6230; font-weight: 700; }
.compare-takeaway { display: grid; grid-template-columns: minmax(0,1fr) auto; gap: 24px; align-items: center; margin-top: 26px; }
.compare-takeaway p { max-width: 72ch; font-size: 17px; }
.creative-grid { grid-template-columns: repeat(4,minmax(0,1fr)); gap: 18px; }
.creative-button { height: 400px; }
.community-stats > div:last-child { grid-column: auto; }
@media (max-width: 1100px) {
  .creative-grid { grid-template-columns: repeat(2,minmax(0,1fr)); gap: 24px; }
  .creative-button { height: 460px; }
}
@media (max-width: 800px) {
  .creative-grid { grid-template-columns: repeat(2,minmax(0,1fr)); gap: 16px; }
  .creative { max-width: none; }
  .creative-button { height: min(62vw,420px); }
  .creative h3 { font-size: 18px; }
  .creative figcaption > span { font-size: 11px; }
  .zoom-label { font-size: 12px; padding: 7px 10px; }
}
@media (max-width: 700px) {
  .compare-row { grid-template-columns: 1fr 1fr 1.2fr; gap: 6px 10px; padding: 14px 16px; }
  .compare-row > span:first-child { grid-column: 1/-1; font-size: 15px; }
  .compare-row:first-child > span:first-child { display: none; }
  .compare-row .new { font-size: 18px; }
  .compare-row .delta { font-size: 13px; }
  .compare-takeaway { grid-template-columns: 1fr; gap: 12px; }
}

/* --- итоги двух месяцев: шесть креативов, три показателя сообщества, решения --- */
.creative-grid { grid-template-columns: repeat(3,minmax(0,1fr)); gap: 24px; }
.creative-button { height: 455px; }
.community-stats { grid-template-columns: repeat(3,minmax(0,1fr)); gap: 20px; }
.decisions-grid { margin-top: 44px; }
.principles { margin-top: 44px; }
.compare-row.highlight .new { color: #2e5126; }
@media (max-width: 1100px) {
  .creative-grid { grid-template-columns: repeat(2,minmax(0,1fr)); gap: 24px; }
  .creative-button { height: 460px; }
  .community-stats { grid-template-columns: repeat(3,minmax(0,1fr)); }
}
@media (max-width: 800px) {
  .creative-grid { grid-template-columns: repeat(2,minmax(0,1fr)); gap: 16px; }
  .creative-button { height: min(62vw,420px); }
}
@media (max-width: 600px) {
  .community-stats { grid-template-columns: minmax(0,1fr); gap: 22px; }
}
.principles { border-top-color: var(--line); }
.principles > span { color: var(--muted); white-space: nowrap; }